This is from the Aden by A&A line (44" x 44") , which is not quite as nice as the true A&A line (47" x 47"). Aden is the budget line, typically slightly smaller and the quality not quite as nice. Compared to the bamboo swaddle blankets from the A&A line, it's not quite as soft but still comparable. So if you don't want to spend less, these are a good alternative. Designs are still cute and my daughter can't tell the difference. :)