SimpleParentng produces truly innovative baby products, most notably the Doona Infant Car Seat and Stroller. SimpleParenting was founded by industrial designer and Shenkar graduate Yoav Mazar and his wife, Vera. The company’s first product was the Doona. 

The inspiration for the Doona Infant Car Seat and Stroller (and the company that was born with its creation) came from Yoav's experience as a father. He found that traditional car seats were heavy, bulky, and inconvenient to use, especially when trying to move his daughter from the car to the stroller. He and his wife simply didn’t want to always have to take along a car seat and a stroller every time they left the house. Thus. Yoav saw an opportunity to create a product that would make life easier for parents, and the Doona Infant Car Seat and Stroller was born. “Doona” is short for his daughter’s name, Danielle. 

Yoav spent several years developing and refining the product, working with engineers, designers, and safety experts to ensure that the Doona Infant Car Seat and Stroller was safe, comfortable, and easy to use. The product was granted numerous patents and received awards for its innovative design.

In the mid 2010s, the Doona Infant Car Seat and Stroller was launched and quickly gained popularity. Next, the product was introduced in Europe and the United States, where it received rave reviews from parents and baby experts alike. The Doona Infant Car Seat and Stroller was particularly well-received by urban parents who appreciated its compact size and ability to quickly and easily transform from a car seat to a stroller. 

The success of the Doona Infant Car Seat and Stroller led to the creation of additional products, including the Doona Liki Trike, a compact and lightweight tricycle for toddlers, and the Doona Essentials Collection, a line of accessories for the Doona Infant Car Seat and Stroller.

Today, Doona products are sold in more than 40 countries worldwide, and the company has won numerous awards for its innovative and practical designs. The Doona Infant Car Seat and Stroller remains the company's flagship product, and has become a must-have for new parents looking for a safe, convenient, and easy-to-use car seat and stroller in one.

Meet the Doona Family

The Doona Infant Car Seat and Stroller 

The Doona is an infant car seat that is designed to transform into a stroller. Yes--it’s a car seat and stroller in one. And if you grew up on Transformers, this car seat is perfect for you. 

The Doona car seat is designed to be used as a car seat for babies from 4 to 35 pounds, and up to 32 inches in height, and can be easily transformed into a stroller for convenient use on the go. Doona features a 5-point harness, an adjustable handlebar (also acts as an anti-rebound bar when in car seat mode), and three-layer, side-impact Protection. The fabric is washable and features baby-safe materials. Doona is composed of baby-safe materials and contains no hazardous heavy metals, lead content, Phthalates, PAHs, Cadmium, Azo dyes, and other unsafe materials. Doona is FAA approved for air travel. 

Here are 10 reasons you should consider buying the Doona Car Seat:

  1. Convenience: The Doona Car Seat is both a car seat and a stroller in one, which means you don't have to carry around a separate car seat and stroller. It's perfect for parents who are always on the go and need to quickly move their baby from the car to the stroller.

  2. Safety: The Doona Car Seat is designed with safety in mind. It has been tested and certified to meet the highest safety standards in both Europe and the United States, and features multiple layers of side-impact protection.

  3. Ease of use: The Doona Car Seat is easy to install in your car, and the one-touch release button makes it easy to transition from car seat to stroller mode. It also has an adjustable handlebar, making it comfortable to use for parents of all heights.

  4. Durability: The Doona Car Seat is made from high-quality materials and is built to last. It can hold babies from 4 to 35 pounds, and up to 32 inches in height.

  5. Comfort: The Doona Car Seat features a newborn insert and adjustable headrest to provide optimal comfort for your baby. The padded seat and backrest also help keep your baby comfortable during longer trips.

  6. Compact size: The Doona Car Seat is compact and lightweight, which makes it perfect for parents living in urban areas or traveling frequently. It's also FAA approved for use on airplanes.

  7. Versatility: The Doona Car Seat can be used as a car seat, stroller, or even a rocker. This versatility makes it a great investment that can be used for years.

  8. Style: The Doona Car Seat comes in a variety of stylish colors and designs, so you can choose one that matches your personal style.

  9. Accessories: Doona offers a variety of accessories that are compatible with the Doona Car Seat, including a rain cover, sunshade, and travel bag.

  10. Awards: The Doona Car Seat has won numerous awards for its innovative design and safety features, including the JPMA Innovation Award and the National Parenting Product Award.

Improper installation and misuse of car seats and strollers are leading causes of injuries. To prevent such incidents, Doona's design and engineering teams have incorporated multiple fail-safe mechanisms into their products. These mechanisms are specifically designed to prevent unintentional folding, hasty extension of the carry mode handle, and rotation of the extended handle in the “on-the-go” mode, among other potential hazards.Doona is a rear-facing car seat only. 

SimplyParenting takes great care in selecting the materials for their products, ensuring that they are free of hazardous chemicals and meet the highest safety standards. Their materials used in Doona and Liki undergo rigorous testing and are approved under the strictest regulations, including REACH and SVHC. SimplyParenting also tests their textiles for durability and quality to ensure they are safe for continuous use. All of the textiles used in Doona are breathable, removable, and washable, providing additional convenience and peace of mind for you as a parent.

The Liki S3 Trike

The Liki S3 Trike is a compact and foldable tricycle designed for children aged 10 months to 3 years. It is a versatile product that can be used both indoors and outdoors, and can easily be transformed from a tricycle to a balance bike.

The Liki S3 Trike features a durable and lightweight frame made from high-grade fiber-reinforced polymers. It also has a comfortable, adjustable seat and footrests to accommodate growing children. The tricycle also comes with a canopy to provide shade and protection from the sun, as well as a storage bag to carry snacks, toys, or other essentials.

One of the unique features of the Liki S3 Trike is its compact size and foldability. It can be easily folded into a compact package that can fit into a small bag or trunk, making it convenient for travel and storage. It also has a one-of-a-kind patented design that allows it to be folded and unfolded with just one hand.

The Liki S3 Trike has won numerous awards for its innovative design and practicality. It is a popular choice among parents who are looking for a versatile and convenient tricycle for their young children.

The Liki S5 Trike

Overall, both the Liki S3 and S5 are high-quality tricycles that are designed to be compact, portable, and versatile. They are exactly the same when it comes to performance. The differences between the two models are cosmetic. Specifically, the seat and canopy color options and wooden handlebars are different between the S3 and S5. 

What Doona Means to Us

In the end, a car seat needs to serve its owner during an accident. Everything else is awesome, but if the car seat isn’t safe, what’s the point? To this end, Doona/SimpleParenting is impressive. 

The Doona car seat has been rigorously tested and certified by safety organizations such as the United States Department of Transportation and the European Union's ECE R44/04 safety standards. The car seat has also been tested for side-impact protection and has passed various crash tests to ensure the safety of infants and young children.

Doona also places a strong emphasis on safety in its manufacturing processes and uses high-quality materials to ensure that its products are durable and long-lasting. Additionally, the company provides comprehensive safety guidelines and instructions for all of its products to ensure that parents and caregivers are using them correctly.

Overall, Doona is committed to producing safe and high-quality baby products that meet the needs of parents and caregivers. That means a lot to us here at Albee Baby. The Liki and the Doona are both high-quality, well designed products that we’re proud to stock on our shelves.

And, yes, the Transformer-like quality of the car seat/stroller is really, really awesome.