At first I was feeling a little overwhelmed with how long the wrap is lol but after watching the instructional video and after couple practices I got the hang of it. It's a very well made wrap and I feel completely safe with my baby. After few times, getting him in and out the wrap I feel like I really have got it down! It may seems like a lot of rope at first but you will see that you need all that to safely secure your baby, then you're good, give your arms a break!

I love it. I like the material, easy to wash. Baby likes it too!

The guides and everything are great - I just wish I had a bit more length as I am plus sized and never realized that it would make it tough to use this wrap.

I got this as a gift for my daughter-in-law. She asked for it.

Really simple to tie and baby falls asleep while in it. Perfect to wear around the house, as it's not big and bulky. It's also quite comfortable and the fabric is nice.

The fabric is great, it's stretchy enough but also firm enough and doesn't loosen after awhile.

We loved our harry potter wrap. The fabric is soft and practical to fold. Its been taking us a few time to get use to put on the wrap the right way, videos on youtube make it so easy. We are in love and our baby loves it too.

I haven't given it to her yet . She isn't due to April 2021

So easy to use after one or two tries. Very comfortable for both mommy & baby

I haven't been able to use this yet but tried it out without anything inside. It fits well and material is very soft, I think I am going to enjoy using this for my little one!

It is lightweight. Easy to use. Great for newborns.

So comfortable and easy to learn the wrap. My baby loves being snuggled up to me and with the pandemic the fact that when he's asleep I can kind of hide his little face under one of the "shoulder straps" as a makeshift mask helps give me peace of mind!

The BEST. My baby feels super warm and cozy with it. The wrap is also soft but sturdy. I don't know why I didn't purchase it before

I love the Aura Baby Wrap! It is so easy to tie and comfortable to wear.

Excellent wrap! Nice and breathable with super soft material. My baby loves it and it's perfect even in hot weather.

I love it! My 2 month old loves to be carried around and look at everything. It's super easy to put on once you get the hang of it and the colour (amalfi) is gorgeous!!

The wrap doesnt have much stretch so it's hard to get babies legs in and out because of that. For some reason it's been a struggle to use this wrap for me, I'm a bit disappointed. The colour is really nice though.

The material was very soft & I loved that! I just wasn't aware that is was a long cloth about 12' long that I literally had to wrap around myself & baby. I haven't tried it yet since I'm due in December.... but I have a feeling I'm going to need some assistance with the wrapping..

Fabric is lightweight which can be nice but we have a thicker one that feels more supportive, we won't be able to use this one long though as it won't support the weight. This wrap is especially long too, which is not my favorite.

Absolutely love this wrap! It's so comfortable (and the design is so pretty). My baby boy loves being worn in it. The only issue is since his legs are out, it's hard to sit down sometimes while wearing him. Otherwise I would definitely recommend it for mamas in need of some skin to skin & the ability to be hands free while wearing baby.

This is soft and comfy for our lil one!! Although I am still trying to remember how to wear it, lol; but YouTube has many different ways to do so.

I was intimidated by using this at first but now it is the go-to comfort swaddler for my 10-week old son! He absolutely loves it and the YouTube video makes it easy to use! Thanks Ergobaby!!

Love it!!! Exactly whst i wanted light and comfortable

Beautiful and soft. Baby isn't here yet, but I know I will get a lot of use out of the wrap soon.

I love this wrap. Once you follow the instructions once it's easy to remember. My little one loves being in it and it's been a lifesaver not having to carry her around all the time with one arm. Definitely recommend if you have a smuggler on your hands !

It Is saggy. It does not hold well. I wrapped it like the video showed, and the baby was in for 5 minutes before she moved down like 12 inches... not pleased. It makes me feel like she is falling out and does not feel safe at all.

It offers a lot of support when it's put on correctly! My daughter is nice and snug in here, and she falls asleep every time I carry her in it. Some issues it has is that my back started to hurt after a few hours, and the wrap loosens as it's worn, so periodic adjusting is a thing.

Love it! Good quality and the color is great, too. My baby likes it better than the 360, perhaps because she can see better in it.

Good quality, durable! Fits well and it is easy to operate

My product arrived with Snaggs already in the box. I haven't even taken it out and can see. This is my first ergo purchase and I was disappointed. Baby isn't due until September so I won't be using it until then so I can't comment on the functionality of it yet but it's already snagged which is disappointing

Loses structure as wearing and became too loose to be safely used

It took a few practice ties, but my baby absolutely loves it. It has let me enjoy outside time with my other two kids. The material is super soft against my baby's' skin, and is still breathable in the heat.

Such a cute pattern and great Jersey material. After the first couple wraps, you start to get the hang of it.

Color is grey and not off-white as shown. Also, my fault for not checking but my baby was born less than 7 lbs and it says it's for babies over 8 lbs

I recently bought this wrap and was very disappointed because the material is not at all stretchy which makes it harder to get my baby in and out, and seems less comfortable for me and her. I have a wrap from another company that is wonderful but too hot so I purchased this one. This one is very lightweight and thin material but not at all stretchy. So much less comfortable than my other one. Sadly I'm now planning to buy a third wrap from another company that is hopefully both lightweight and stretchy...

Baby isn't here yet, but the material is nice and light and soft. My partner and I both tried to wrap ourselves and succeeded. I am really looking forward to using it :)

Feels great and baby loves being wrapped up. Nice to have the pocket for easy storage.

It's super soft, lightweight, and really comfortable! The best wrap I've ever tried, hands down.

I absolutely love the Aura Baby Wrap. I was hesitant to ever purchase a fabric style wrap like this one over a structured baby wearing device because I thought I would feel like the baby was just going to fall out of it but I was blown away by how secure my little one felt on my body. I have no fear of her going anywhere while I am wearing her and we both love it.

Love this product! I'm pretty uncoordinated, so I figured I'd likely return it after failed attempts to tie but to my surprise, it's actually very easy to tie and only took a few try's to perfect! I love the wine color, the guiding edge, and the feel of the material. I gave this product 4 stars for the following reasons:

1. I'm 5'9" 240 lbs and quite busty, I don't feel that the fabric would fit women much larger than myself as I've only got about 12 inches of "left over" fabric.
2. Its not ideal for newborns as baby tends to land face first in the space between my breasts (maybe I'm putting her in too low?- happens every time).
3. I wish there were a video (or photos even) on how to put newborn in carrier, I worry about her head not being in the best position.

Overall, I highly recommend this product!

Great color, love the material, long enough that it can fit different sizes

I have an Ergobaby organic original and an Ergobaby wrap that I used with my firstborn. I bought the Aura baby wrap for my second as I really wanted a lightweight stretchy wrap to use when he was little and it was hot outside. I've only used it a few times so far since we just got it in the mail, but I love it already. It's very lightweight, so it keeps us both pretty cool. It's really easy to use and I love how snuggly my new baby feels when he's in the wrap. And the color--Amalfi--is really gorgeous too. We will definitely be using this wrap a lot!

Love how soft and breathable this fabric is. This built in pouch and tapered ends make it very convenient too!

Still struggling sometimes to get it tied right, and it gets caught on me and pulls tight around my waist sometimes, but that may be my wiggly baby pushing herself off my body when I try to tie it. It's soft and cozy and easy enough to put my babe in when I am home around the house. I much prefer it to the structured carrier that I was always struggling to adjust (now we just have it set to my husband's size and I use the wrap, it's perfect!). Definitely made housecleaning and doing things a lot easier.

We got to sample this product and I can tell you that it is AMAZINGLY soft and such a beautiful purply-wine color. I HIGHLY recommend this wrap!!!

Bought this to use with my newborn, practiced wrapintg many many times even with YouTube tutorials I found it extremely difficult, I found the video provided moved far too quickly and I had to keep pausing, which I had to use every time I wanted to attempt to wear.
The fabric I found to be too stretchy and baby didn't feel safe/secure.
Had to have help from my partner with putting it on which isn't ideal when you need it the most is when you're on your own.
I'm 5'2 and the sling is far far too long which not only made it difficult to put on quickly (if at all) but ment it dragging all over the floor, so not ideal if you're wanting to put it on out and about,
something they do not show in the video tutorial and that lady's sling is nearly half the size unless she's just 8ft.
The label on the end weighs the fabric down and is huge and totally unflattering.
Extremely disappointed, waste of money.
One size does not fit all, funnily enough.

I ended up getting this wrap as I had the money wrap and it was so thick which made it too hard to wrap, and too hard to take places. I am so pleased with this one it is easy to wrap, takes up little to no room in the diaper bag and stays on really well. My son also really likes it

Bought this after trying so many carriers with my first and I love it. Once you practice the first few wraps it's cake! Holds the baby much more secure than other cloth carriers or wraps too! Highly recommend.

I have to admit I was intimidated by the wrap at first, but after watching the YouTube tutorial I was eager to try the aura out. I was able to use the wrap since my first attempt, although im still learning the best amount of slack to use. I even love using it to nurse baby when I need to have both hands free. I've used this since my baby was 1 week old. It's has been and will be my go to wrap until baby is big enough to go into the ergo 360.