Alpha build from kid o toys is unique way for the inquisitive preschooler to learn the alphabet. The brightly colored pieces have a safely embedded magnet that helps keep things all together as the child explores the construction of all 26 letters. It's color coded to help the process along. White side up and the letters are built; colored side up and it's open ended building play. Mix and match for even more fun. As educational as it is entertaining, it encourages letter learning through sensory reinforcement, fine motor skills and open-ended creative construction. Ages 3+.