Not only is the print cute but perfect for my baby. It's comfortable and easy to use. Easy to wash but I would hang dry if you don't want it to shrink a little.

Our daughter has been sleeping in wearable blankets since she was born. We started with the swaddling variety. She is now 4 months old and we no longer swaddle, but this sleeping bag still provides a safe way for her to sleep. While similar to other wearable blankets a feature of this one that we love is the adjustable straps! We will be buying more from Ergo!

I love the quality of the blanket !!
But I love more that it's hello kitty and I don't have to worry about my daughter covering her face while she sleeps. Thank you for collaborating with Sanrio

Baby loves this and so do we. Our cutie pie is about 1 week old and we have swaddled her with blankets and even used the Halo swaddles but our baby is very active with her arms and manages to get them out each time. Not only is this adorable but super soft and comfy. It's a soft cotton and not as hot as some of the Halo swaddles or Aden and Anais swaddle blankets. It keeps our baby safe and warm and allows her to have her arms free. This is her favorite thing to wear.