For the active mom !
I did registered for this product at Target and did not get it. When I received gift cards, this was the first product I purchased for myself. I was able to put my son toward me and go for walks with my dog. He would just sleep. When he was able to hold his head I flipped him forward. which he loved. I even would at times strap him in just to clean in house or cook a meal. I even later bought the cover for the carrier and was also very pleased with this. We were able to go to football games and walks when it was cooler outside because of the Baby Bjorn. I loved this product and would highly recommend.
ProsFits baby nice. Able to adjust to many different sizes for parents.
Consless expensive so more can experience. Glad to see older models are less expensive.