Over a lunch meeting in 2004, Henry Thorne, a renowned roboticist, and Rob Daley, a successful entrepreneur, discussed their individual plans for future business ventures, recognizing the importance of either creating a new market or revolutionizing an existing one. After careful industry research, they identified the $8.9 billion juvenile product industry as the most promising opportunity, leading to the establishment of 4moms in 2005 as part of Thorley Industries. Inspired by their initial focus group, composed of four mothers, the collaboration led to the development of 4moms' first product, the Cleanwater Infant Tub.

Today, 4moms boasts an expanded product line that includes an upgraded version of the Cleanwater tub and the mamaRoo—an infant seat incorporating a dual-motion robotic platform to replicate parental movements. Notably, their power-folding stroller, the Origami, has gained nationwide attention, featured on prominent media outlets like CNN and NBC's "Today Show."

The co-founders of the company foster a leadership philosophy that promotes creative growth, harnessing the power of robotic technology to address common challenges faced by parents of young children. Recognizing the potential for continuous improvement in the realm of parenting, Daley and Thorne embrace the notion that technology, as it becomes faster, lighter, and more affordable, has the capacity to make parenting an easier and more enjoyable experience.

Since its inception, 4moms has received accolades and recognition for its inventive designs, functional solutions, and exceptional user experiences. The company's products are now available globally, cementing 4moms' position as a leader in the baby products industry. Committed to pushing the boundaries of innovation, 4moms continues to create advanced solutions that enhance and streamline the journey of parenting.

The brand's dedication to excellence has garnered them industry recognition and numerous awards for their outstanding design and functionality. 4moms consistently delivers high-quality, aesthetically pleasing, and well-engineered baby gear that parents can rely on.

4moms Baby Gear at Albee Baby

4moms baby gear offers parents a range of benefits, delivering advanced technology, user-friendly design, safety features, convenience, innovation, and arriving with a wealth of industry accolades. These qualities make 4moms gear a popular choice among parents seeking reliable and exceptional products that enhance the parenting experience, all while prioritizing the well-being of their child.

Our Favorite 4moms Product Lines:

The MamaRoo

We recommend that all parents try the unparalleled innovation of the MamaRoo® Multi-Motion Baby Swing™, the only swing chair that emulates a parent’s movements. The MamaRoo is designed to perfectly mimic parents' natural rhythms and provides a safe space for a baby when he or she needs to be put down.

With its five unique motions, five adjustable speeds, and four soothing sounds, the MamaRoo allows parents  to customize each “ride” to suit their baby's preferences and mood. There is also the Find Your Roo™ feature, available in the 4moms app for Android and iOS, which assists in identifying the motion and speed combination that closely resembles a parent’s own motions. Seamlessly integrating into your smart home, the MamaRoo swing offers Bluetooth and voice control compatibility with Amazon Alexa and Google Home (currently in Beta phase).

The RockaRoo

It's all about their base. The RockaRoo® Baby Rocker features a unique base design that creates a soothing front-to-back motion loved by babies. Setting it apart from other rockers, 4moms has relocated the pivot point of the motion from overhead to under the seat, resulting in a remarkably compact footprint. Plus, no parent power is needed as it operates automatically.

Despite its small and compact size, the RockaRoo ensures the safety and happiness of babies in every corner of your home. At 4moms, they believe in providing a nurturing environment for little ones . . . wherever they may be.

While nestled in the RockaRoo, babies can enjoy the interactive toy mobile, fostering entertainment and supporting their sensory development. And when laundry day arrives, simply unzip the seat fabric and toss it in the washing machine for easy cleaning.

The Breeze

With its convenient "one push open, one pull close" functionality, the 4moms® Breeze® Plus baby playard, complete with a bassinet and changer, offers exceptional versatility in caring for your little one.

This all-in-one care station adapts to your baby's needs throughout the day and during their early years. Effortlessly opening and closing with a single motion, it stands out from other playards by delivering on its promise of true one-handed setup.

The Breeze Plus portable playard consolidates essential baby care into a single, portable unit, making it an indispensable piece of gear. The bassinet provides a cozy spot for baby to rest, while the flip changer offers convenience for quick diaper changes and clothing swaps. As your baby grows and becomes more active, simply remove the bassinet to create a secure space for play and relaxation. The bassinet is suitable for newborns up to 18 pounds, the flip changer for up to 25 pounds, and the durable playard for up to 30 pounds. When not in use, conveniently store it in the included travel bag, ensuring hassle-free portability.

The Connect High Chair

During family mealtime moments, the Connect High Chair® offers a safe and engaging elevated seat for newborns. With its adjustable features, the high chair easily adapts to support newborns and grows with them, ensuring a place at the table as they develop.

Designed to provide parents with an extra hand, the Connect High Chair® features a convenient one-handed tray attachment system that utilizes magnets to securely guide and attach the tray. This ensures the safety and comfort of the baby. Cleaning is a breeze with a removable foam seat insert and a dishwasher-safe tray liner, making it the ultimate high chair solution for you and your little one.

Please note that 4moms does not endorse the use of any third-party accessories, as they have not been tested by 4moms and may pose potential safety risks. It is advised to only use accessories that are manufactured and directly sold by 4moms.

What 4moms Means for You

4moms understands the needs of parents and strives to provide time-saving convenience. Their products are designed to streamline tasks, whether it's quick setup, easy cleaning, or efficient operation. This saves parents precious time and allows them to focus on enjoying their time with their little ones.

Lastly, 4moms has built a reputation for delivering innovative and high-quality products. Parents appreciate the brand's commitment to pushing the boundaries of baby gear, introducing unique features and designs that stand out in the market. The recognition and awards received by 4moms further validate their excellence in product development. Some of the awards that 4moms has received include:

  • Red Dot Design Award: The Red Dot Design Award is one of the most prestigious design awards worldwide. 4moms has been a recipient of this award for several products, recognizing their excellence in design and innovation.
  • JPMA Innovation Awards: The Juvenile Products Manufacturers Association (JPMA) Innovation Awards honor outstanding achievements in product design and innovation. 4moms has won multiple JPMA Innovation Awards for various products, highlighting their commitment to creating groundbreaking baby gear.
  • Babylist Best Baby Products: 4moms products have been recognized by Babylist, a trusted resource for new parents, in their Best Baby Products lists. These endorsements showcase the popularity and acclaim that 4moms gear has garnered among parents.
  • Cribsie Awards: The Cribsie Awards are consumer-driven awards that recognize the best baby and parenting products. 4moms has been a recipient of Cribsie Awards in various categories, including baby gear and technology.